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Always have a camera in your heart
Introducing a stronger, lighter and more evolved Focus.
Always have a camera in your heart
Introducing a stronger, lighter and more evolved Focus.
Paagoworks
FOCUS
FOCUS
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Lightweight and tough camera bag
MAIN FABRIC
We applied a durable fabric with high-strength nylon yarn arranged in a grid pattern, enhanced with carbonite coating for excellent abrasion resistance and waterproofing. The main access has been changed from the flap style of the previous model to a waterproof zipper, increasing confidentiality and protecting valuable equipment from rain and dust.
LIGHT WEIGHT
By significantly redesigning and reconsidering materials, we successfully achieved a 2/3 reduction in weight compared to the previous model. This reduces strain on the body, allowing you to focus more on your photography.
Designed with a focus on accessibility and storage
MAIN COMPARTMENT
It is suitable for storing a full-frame mirrorless camera with a standard zoom lens and one interchangeable lens. The foam-padded dividers protect lenses from impact and are removable. The inner cloth is lime green for high visibility.
FRONT POCKET
The front pocket can store essential items for shooting such as mobile batteries, media, and cables. It includes a key hook for convenient attachment of keys and other items.
SIDE POCKET
Equipped with one stretch mesh pocket on each side for quick access to lens caps or mini tripods.
BACK POCKET
The body-side pocket is convenient for temporary storage of items like smartphones or tickets. (L size includes a zipper pocket. Image shows L size.)
2-way design for versatile use
CHEST BAG
When used as a chest bag during activities, it distributes the weight of the camera and reduces shoulder strain. (Image shows L size)
SHOULDER BAG
When used as a shoulder bag, attaching the included waist belt enhances the fit to the body. The shoulder belt and waist belt are detachable. (Image shows L size)
SHOULDER STRAP
The thin shoulder pad can be quickly adjusted in length with a quick adjuster.
EASY HOOK
The uniquely designed aluminum hook is easy to handle even with gloves and considers ease of gate opening and closing.
Two sizes available to fit different cameras
Example of storage in M size
Body: SONY α6400
Attached lens: SONY E PZ 18-105mm F4 G OSS
Interchangeable lens: SONY E 35mm F1.8 OSS
It can store APS-C mirrorless cameras with standard zoom lenses or compact prime lenses.
Interior dimensions: 200X110X170mm
Example of storage in L size
Body: Sony α7R III
Attached lens: Tamron 28-75mm F/2.8 Di III RXD
Interchangeable lens: Carl Zeiss Batis 1.8/85
It can store full-frame mirrorless cameras with standard zoom lenses or compact prime lenses.
Interior dimensions: 200X120X200mm
PRODUCT MOVIE
DESIGNER'S VOICE
The most important thing to take great photos is simply "being there."
This might sound too obvious, but it's more crucial than having the best equipment, skills, or sense. Especially in the outdoors, "being there" is quite challenging. Unlike taking a table photo at a café in the afternoon, getting to the right place to take that perfect shot requires a lot of effort. To capture the ideal scenery, the perfect season, or the best moment, you must make the effort to get to the location.
I love photography and always take a camera with me on outdoor trips. I always snap photos driven by curiosity, but when I look back at them, I realize that the true value of the photos lies in "being there at that moment," rather than the quality of the photos themselves. For that reason, I designed the first FOCUS as a tool to help me bring my camera along more proactively.
With this model change, the third generation the FOCUS was developed with the theme of "light and strong" to further enhance its mobility.
The main fabric is a ripstop material made of strong 66 nylon arranged in a grid pattern, and a carbonate coating has been applied to improve water resistance. Compared to the previous PVC coating, it is lighter and has a lower environmental impact. We also made several pattern adjustments to minimize seams and zipper lengths and drilled numerous round holes into the foam material that protects the camera, all to achieve maximum weight reduction. As a result, it is about two-thirds the weight of the previous model, while also increasing storage capacity. We paid meticulous attention to the sizing of the storage compartments. My desk is overflowing with gear after spending the COVID-19 relief funds on a camera, and the lenses keep multiplying. We tested the prototypes with this gear repeatedly to derive a very practical size. The overall look has changed quite a bit, but I believe it's a tool that will satisfy previous the FOCUS users as well. I'm sure it will make you want to take your camera out into the field again!
"Always keep your camera close to your heart."
Pack and go!
Tetsu Saito, May 10, 2021
- Size
- L size: 250×130×210mm
M size: 200×120×180mm
- Capacity
- L size: 4L
M size: 2.5L
- Weight
- L size: 300g
M size: 260g
- Fabric
- Nylon with PC coating
- Ship with
- Shoulder belt, waist belt
